Thumbs Up for UFC Using Social

A few weekends ago I was really impressed with a campaign run by the UFC. The organisation usually airs live main event fights on pay per view, while other graded fights are aired on cable and past old fights usually air on free to air TV. They recently introduced another option, which was to watch the preliminary fights on Facebook for free. All you had to do was ‘Like’ the UFC’s Facebook fanpage and at 11am EST they would stream the fight via their Facebook fanpage. Best part of this all - it worked! You could actually logon to their Fanpage at that exact time and the fight was streamed to you for free. How fantastic! I’m sure their fan base quadrupled in size. This opened up the preliminary fights to fans who don’t usually have access to cable and at the same time increased their fans on facebook and generated excitement for their fight schedule. 
Facebook Marketing: An Hour a Day UFC: Ultimate 100 Greatest Fights (8pc)

Personalised URL's for referring a friend

I recently opened an email from BrandsExclusive and wanted to share a product that was on sale with a friend. When I did a little search for a ‘share with a friend’ feature I was given the option of a personalised URL i.e. http://www.brandsexclusive.com.au/i/amanda__suefong/. The personalised URL made it easy for me to post on Twitter, Facebook and of course in an email. I really like this option for referring a friend, it’s not unlike a typical affiliate link really, and it makes ‘sharing’ the news completely portable and track-able. Having tried implementing 'refer a friend' programs in the past, this method is far less complicated for the provider as they do not have to keep track of which emails where sent from whom etc.